How website optimisation can better serve you, your business and your customer!
Apr 16, 2024
A website is not merely a digital placeholder; it's the virtual storefront of your brand, the gateway to your offerings and the embodiment of your values! It's how you and your brand connect with the world 24/7, which not only bears great responsibility, but also requires frequent and meticulous maintenance.
Routine checks of any website are essential for ensuring optimal performance. But for retailers in particular, taking the time to understand the inner workings of your site can provide you with a wealth of invaluable insights to improve your business!
By tracking your websites performance, monitoring the popularity of your products and analysing the habits and trends of your precious customers, puts you in control of making informed decisions about what is working, what needs improvement, and how you can learn from it!
Did you know, if a customer has to wait longer than 4 seconds for your website to load, they will most likely close their browser, ending their journey to your site before it even begun!
4 seconds is all you have to guarantee conversion, so every second counts!!
Let's begin with a little website terminology to help you navigate the key areas of your website:
1. Announcement Bar
2. Navigation Menu
3. Main Banner or "Fold"
4. Call To Action
All website pages should be audited monthly. The above key features should be updated as often as necessary!
Below I share the most important areas of your website and how you can learn from them to enrich your digital presence!
👉🏼 Your About Page. Ensure you bio, profile pic, lead magnet and services are all up to date. People desire connection to feel confident with their investment. You don't get to talk to your online audience face-to-face, so make your personal information detailed, interesting and valuable.
👉🏼 As mentioned above, you only have 4 seconds to keep your customers on your page, so be sure to check your website speed often. You can use the following website: pagespeed.web.dev
👉🏼 Not every customer is visiting your site on their desktop. Be sure to check all imagery and text align on all devices i.e. do your mobile and tablet sites still function and appeal aesthetically like your desktop?
👉🏼 Use Google Analytics (G4A) to find out who visits your pages! You don't have the opportunity to meet your audience in person, so check them out virtually!
👉🏼 Hot Jar. This is a great tool to spy on customers browsing your site. Watch their cursers and see which products they click into more frequently than others! Adapt and build your website with this data to boost sales and traffic!
👉🏼 Colours are VITAL. Some colours attract customers more than others. Check which coloured buttons are clicked more than others and change your colour scheme accordingly
Do you ever daydream about starting your own successful business, thriving online store or beautiful retail space but don’t have a single clue where to begin?
Is your excitement and enthusiasm continually squashed by confusion and doubt over what you physically need to do to get started?
Perhaps you feel like you don’t have the right tools in your kit to actually build your dream business?
Let me tell you right now - you are definitely not alone! In fact, when I launched my business back in 2009, I had no idea what I was doing. I am the living proof that you can start a business without any prior knowledge.
But… a little help never goes astray, right?
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