Planning your first GIVEAWAY??? Everything you need to know!
Aug 19, 2024
Who doesn't love a freebie?
New customers often expect an enticing offer when they first encounter your brand, but how can you make that work for your business?
Maybe you've tried running a giveaway before, only to find the effort didn't pay off as you hoped?
Or perhaps you attracted a flood of new customers, but they vanished just as quickly!
It's time to unlock the true potential of a well-planned giveaway for genuine business growth, and I'm here to show you how!
Read on to discover the successful strategies to boost your email subscribers, amplify social media engagement and drive sales like never before!!
There are many reasons why retailers launch giveaways, but let's break down the why, when and how they can support your goals and business growth!
Why..? Firstly, they feed your customer database! Giveaways help you to collect new customer emails (before they've even purchased anything!).
Secondly, they spark engagement on socials. Include simple T&C's to ensure people follow, like, tag and comment for their chance to win!
Thirdly, giveaways create user-generated-content (UGC). According to Sahil, Founder of Kleanify, 80% of consumers are more likely to purchase a product that has user-generated content. So be sure to include photos of customers using your products to increase traffic and entrant numbers!
When? When sales are slow, it's time to give your business a boost with a well-planned giveaway. But to succeed, you might be wondering when the best time to launch a giveaway might be - for your brand, and for your audience!
Let me tell you, the timing can make all the difference.
For emails, send them on Tuesdays or Thursdays and aim for 8am, 1pm or 5pm. Share your giveaway on Socials, Email or both! But remember, launch your giveaway when engagement is high.
How? The first email you send confirms the giveaway entrant. The second email reminds the entrant of the competition prize and key T&C's. By day 5, you will have announced your winner, and on day 6 (final email) you can provide a discount code to non-winning participants!
(Providing a discount code is optional, but as mentioned before, everyone loves a freebie, and it's a great way to establish new customer relations and brand loyalty!). I've mapped out your giveaway schedule below!!
As you prepare to launch your next giveaway, remember; it's not just about giving something away for free; it's about creating a strategic opportunity for growth. Plan with purpose, execute with precision, and watch your business flourish!!
And if you're looking for more insights and expert advice to take your retail game to the next level, consider joining The Retail Academy. Our community is about empowering retailers with the tools and knowledge they need to succeed. Don't miss out - your next breakthrough could be just around the corner!!
Do you ever daydream about starting your own successful business, thriving online store or beautiful retail space but don’t have a single clue where to begin?
Is your excitement and enthusiasm continually squashed by confusion and doubt over what you physically need to do to get started?
Perhaps you feel like you don’t have the right tools in your kit to actually build your dream business?
Let me tell you right now - you are definitely not alone! In fact, when I launched my business back in 2009, I had no idea what I was doing. I am the living proof that you can start a business without any prior knowledge.
But… a little help never goes astray, right?
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