Want to know the secret to outselling your competition?

Have you ever thought twice about the products you stock and their position in the market?

Did you ever stop and consider the link between your collections and the customers who walk through your doors?

Making the most of a products position, not only has the power to find and attract new customers to your store, but also, keeps them coming back, knowing they can rely on you for the favourite finds!

Your mission, as savvy retailers, is to ensure your product offerings meet your target customers expectations.

"A products 'positioning' defines the context of the product to your customer, i.e. what the product is, why they might need it and why they should care about it.

Positioning shapes the environment in the mind of the consumer by which they draw comparisons and know what to expect"

April Dunford, Marketing Expert & Author of Sales Pitch.

If you want to compete with fellow products in the market, you need to position your product in an environment that speaks to your exact customer. Only then can you dominate selling your product offerings in the market and challenge the market leader!

Let's complete a series of questions together!

☝🏼 Have you clearly defined your target customer and their preferences?

☝🏼 Do the products you stock align with the expectations and needs of your customer?

☝🏼 Are your product displays and merchandising consistent with the brand identity f the products?

☝🏼 How well do your product prices match the percieved value and positioning in the market?

☝🏼 Have you created an in-store experience that reinforces the products unique selling points (USPs)?

☝🏼 Are you using signage and branding that clearly communicates the benefits and features of your products?

☝🏼 Do you regularly update your stock to include new products that fit your store's positioning and brand?

☝🏼 How often do you review customer feedback to ensure your products meet their expectations? 

☝🏼 Are you marketing promotional efforts aligned with the positioning of your products and store? 

☝🏼 Do you offer complementary products that enhance the overall appeal and usefulness of your primary product offerings?

By reflecting on these questions, you can better understand how to leverage product positioning and branding to attract your specific target market and encourage repeat customers!