Your Black Friday prep starts NOW!

Black Friday isn't just about slashing prices.

Neither is it sending out a “Black Friday Sale Is Now Live!” email in the hope of increased sales.

Smart consumers who follow your brand have been waiting for this shopping event all year! For them, it's the perfect time to purchase what they desire now, and if they're really organised, for Christmas!!

So instead of throwing together a last-minute sale this year, why not design a clear roadmap that feels effortless?

What if you could capture customers attention, build anticipation and seamlessly guide your followers to a make a purchase???

In this weeks feature article, I'm going to share with you my top strategies and actionable advice designed to take your Black Friday from chaos to confidence!

1. Warm up your audience early (i.e. YESTERDAY!).

The days of launching a Black Friday sale out of the blue and expecting instant success are long gone. The top-performing brands understand that the build-up to Black Friday is just as important as the event itself.

👉🏼 Start engaging with your audience NOW. Sprinkle upcoming offers, share behind-the-scenes content, and highlight your brands unique value. Show your audience whats 'new' or 'coming soon' to create anticipation and trigger future spending!

👉🏼 Use social media, e-newsletters, in-store signage and even SMS to remind customers why your brand stands out and what they can expect during the sale!

👉🏼 Create excitement with exclusive 'Early Access' deals for your most loyal customers, offering them a VIP experience before the big day!!

2. Automate and simplify your operations

One of the biggest mistakes retailers make is not having their systems in place before the Black Friday rush. Without automation, you're likely to be overwhelmed by the volume of sales, questions, and customer service needs.

☝🏼Take the time to automate your email sequences, schedule social media posts, and streamline your checkout process to make the buying experience as smooth as possible. A well-prepared backend allows you to focus on engaging with customers in real-time instead of scrambling to fix issues elsewhere!

Consider the below social media scheduling software 🔥🔥🔥🔥🔥

Mailchimp (1 month FREE trial)

Plann (2 months FREE)

Later (14 day FREE trial)

Loomly (15 Day FREE trial)

☝🏼 If you have the ability, set up abandoned cart emails to remind customers about their favourite items before they disappear. These automated strategies can recover potential lost sales with minimal effort.

3. Create a customer journey that feels personal

Shoppers are bombarded with sales on Black Friday, so what makes a customer choose your brand over others? The answer: Personalisation.

👏🏼 Use data to tailor your marketing messages, offers and product recommendations based on past shopping behaviours and interests.

👏🏼 Show your customers you understand their needs and deliver an experience that feels curated just for them.

👏🏼 Use personalised emails that recommend specific products based on past purchases, and offer bundles or discounts on complimentary items. The more relevant your offers feel, the more likely customers will act.