free RETAIL masterclass

The Fundamentals of Merchandising

Join Tara as she takes you through all things merchandising and shares her expert tips for styling your store to help grow and scale your business.

The layout, features and design of a store powerfully affect the all important shopping experience. If you can master the basics, the results will come!

This masterclass explores some of the interior design components to consider when laying out a store and provides tips & tricks to increase sales, as well as detailed merchandising techniques.

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During this masterclass, you're going to learn...

01

How to tell a story through creative and effective merchandising displays.

02

The importance of store layouts and what may work best for your store.

03

Understanding the right amount of product to display.

04

How to incorporate cross merchandising to encourage upselling and sales conversion.

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How some of the biggest decisions I've made during my business journey were never made at what felt like the 'right time'.

What I've learnt from running a business during a pandemic and how our business has flourished after just emerging from our best year in business.

What I've learnt from running a business during a pandemic and how our business has flourished after just emerging from our best year in business.

How to be open to making the most of opportunities that come your way, and how to look for or create these opportunities.

How to trust your instinct and follow your gut and look for the 'signs', but at the same time making informed and educated decisions.

How to trust your instinct and follow your gut and look for the 'signs', but at the same time making informed and educated decisions.

This Masterclass is for you if...

You need some inspiration or want to level up your retail displays
You're wondering why some of the displays you've created 'just don't work'
You want a formula that is proven to work in order to make more sales
You want to understand the 'why' behind merchandising displays and how certain techniques influence consumer behaviour
You're ready to give your store a new lease on life and experiment with what works for your customer
You are ready for a challenge!

YES, THAT'S ME!

"While living and breathing ongoing success at the top, this has not dented Tara’s genuine love for educating other like minded souls, supporting, advising and building on their dreams.

In a landscape where ecommerce courses promise the world, Tara’s two offerings, Trade Wins and The Retail Academy stand alone as the genuine article. Tara has developed her own business protocols, designed to offer the aspiring business woman all the wisdom, advice, first hand recommendations and the tools necessary to take that giant leap into business ownership."

Debra and Paul, House of Dudley

"I am so immensely grateful for the incredible impact that Tara has had on my leap into the retail world. Tara’s extensive knowledge, passion and personalised guidance has been transformative. She goes beyond teaching industry insights in her extensive Trade Wins course, but also inspires you personally through her growth mindset perspective.

No words could ever be enough to express how lucky I feel to experience the support and high quality education Tara delivered."

Libby, Renata Home

Meet Your Host

Creative to her core and entrepreneurial in spirit, Tara Solberg is the founder and owner of both Few and Far and Indigo Love, two halves of one thriving business based on the beautiful South Coast of New South Wales. Tara has built a multi-layered business comprising retail, wholesale and online offerings of one-off treasures and thoughtful homewares for which the brand is known.

Aside from their loyal following of shoppers, designers and retailers, Tara has received international accolades for her accomplishments in business. The Global Innovator Awards (gia), honours excellence in home goods retailing around the world. In 2019, Few and Far was nominated to represent Australia at these awards and were honoured to be awarded the title of Global Honouree from out of 32 countries.

Along with her business, Tara is equally passionate about education and equipping fellow entrepreneurial women with the tools they need to thrive in business, which has led to the launch of TRADE WINS and The Retail Academy, along with an accompanying podcast series.